张 耀 珍.邮政企业公关文化营销探析[J].南京邮电大学学报(社会科学版）,2005,(1):38~ 邮政企业公关文化营销探析 An Exploration on the Culture oriented Public Relations Marketing of Postal Enterprises    DOI： 中文关键词:  邮政企业  公关文化营销  策略 英文关键词:postal enterprises  culture oriented public relations marketing  strategy 基金项目: 作者 单位 张 耀 珍  南京邮电学院 管理工程系  摘要点击次数: 全文下载次数: 中文摘要:       通过对邮政公关营销误区的分析，指出处于形象维系期的邮政企业实施公关文化营销的优势和效果；结合公关文化营销的特征、邮政企业的文化特色和公众的接受心理，提出了实施邮政企业公关文化营销的策略。 英文摘要:       Through the analysis of the misconceptions about the public relations marketing of postal enterprises, the paper points out the advantages and benefits that postal enterprises will reap by implementing the strategy of culture oriented public relations marketing during their image maintaining period; Considering the features of the culture oriented public relations marketing , the cultural characteristics of the postal enterprises and the acceptable psychology of the public, the paper also puts forward some relevant and feasible strategies. 查看全文  查看/发表评论  下载PDF阅读器 关闭