| 姚 国 章.济南通信开发中小企业ASP业务的策略研究[J].南京邮电大学学报(社会科学版）,2006,(3):8~13 |
| 济南通信开发中小企业ASP业务的策略研究 |
| A Strategical Research on Development of ASP Business in SMBs of Jinan Communication Corporation |
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| 中文关键词: 济南通信 ASP 中小企业 信息化 发展策略 |
| 英文关键词:Jinan Communication Corporation ASP small & medium business (SMB) informatization development strategies |
| 基金项目:中国网通济南通信公司与南京邮电大学合作研究项目“济南地区中小企业信息化解决方案”的子课题成果（课题编号：2003外14） |
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| 中文摘要: |
| ASP模式是中小企业实现信息化的有效途径，中小企业对ASP服务的需求正日趋成熟，这将为通信运营商提供难得的市场机会。分析了ASP的基本含义、服务内容以及中小企业对ASP的五项服务要求，探讨了济南通信公司发展ASP业务的主要策略，包括：辨证地看待ASP业务的发展前景；客观地分析自身的优势与不足；找准定位，确立ASP业务的发展重点；加强与优秀软件开发企业的结盟和合作；重视营销和推广，积极培育和发展ASP市场。 |
| 英文摘要: |
| ASP mode is known as an effective way for SMBs to implement informatization, the demand for ASP services in SMBs is becoming increasingly mature, which offers communication service providers golden opportunities. Based on the elaboration of the definition and contents of ASP services and the five requirements SMBs have on them, The present research aims at exploring practical strategies from the perspective of business development of Jinan Communication Corporation, namely, holding a dialectic view on the future of ASP services; analyzing objectively our own strengths and drawbacks; obtaining a proper position to establish development focuses of ASP business; strengthening the alliance and corporation with excellent software development enterprises; laying stress on marketing and promotion, and actively cultivating and developing ASP markets. |
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