| 刘大年,刘千桂.网络广告的信息价值增值[J].南京邮电大学学报(社会科学版）,2008,(4):27~31 |
| 网络广告的信息价值增值 |
| The Information Value Rising of Internet Advertising |
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| DOI： |
| 中文关键词: 网络广告 信息增值 广告价值 |
| 英文关键词:Internet advertising value rising of information value of advertising |
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| 中文摘要: |
| 网络广告是基于网络平台的广告信息传播以及广告信息价值增值活动。网络平台是受众参与传播信息和体验商品价值的良好舞台，因此，网络广告的信息传播过程同时也是信息价值的不断增值过程，即网络广告同时应当强调信息资源的深度挖掘、信息资源的增殖开发、信息资源的价值提炼和核心信息价值链的构建。 |
| 英文摘要: |
| Internet advertising is information dissemination and value rising activities based on internet platform, which is an excellent stage for the audience to participate in information dissemination and learn the value of commodities. So Internet advertising is both a process of information communication and that of information rising. In other words, the deep excavation, the proliferation development, and the value refining of information resources, as well as the building of the core value chain, should be emphasized in Internet advertising. |
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