| 范建华.广告专业语言文学课程测评体系改革的研究[J].南京邮电大学学报(社会科学版）,2010,(3):108~110 |
| 广告专业语言文学课程测评体系改革的研究 |
| Study On the Reform of Evaluation System of Advertising Literature Course |
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| 中文关键词: 广告专业 语言文学 考核测评 多方位 考核方法 |
| 英文关键词:advertising language and literature evaluation multi dimension assessment method |
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| 中文摘要: |
| 目前语言文学类课程考核，通常是一张试卷决定学生成绩高低与语言文字水平优劣。这种单一层面的考核方式遮蔽了学生口头表达、接受他人思想、综合分析等方面的能力差异，也极大地模糊了语言文字水平高低的界限。从听、说、读、写、综合知识等多维层面制定语言文学考核体系，对被测评者的语言文学能力进行考核，进而从不同角度体现出学生的语言、思想表达水平。 |
| 英文摘要: |
| Nowadays ,the students' achievements and language levels are tested by a paper at the end of the semester, which is the common assessment method for language and literature courses. The one dimensional evaluation not only obscures the differences of students' capability in oral expression, acceptance of others' ideas, comprehensive analysis, but also greatly blurs the levels of language proficiency. This paper establishes a multi dimensional assessment system for language and character, including listening, speaking, reading, writing, and comprehensive knowledge. The system evaluates the capability of quizzes in language and character, and reflects the level of students' language and expression of ideas from different perspectives. |
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