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孙海峰,高奕奕.对“李刚门”事件新浪微博报道与评论的框架分析[J].南京邮电大学学报(社会科学版),2011,(1):20~26
对“李刚门”事件新浪微博报道与评论的框架分析
Frame analysis of the reports and reviews on"Li Gang Gate" in sina micro blog
  
DOI:
中文关键词:  微博  “李刚门”  框架分析  报道框架  评论框架
英文关键词:micro blog  "Li Gang Gate"  frame analysis  reports frame  reviews frame
基金项目:国家社会科学基金项目“社会民意的网络表达与疏导机制研究”(10CXW021); 广东省高校创新人才项目“网络文化的审美范式研究”(WYM08007); 深圳大学团队创新项目“媒介技术与社会发展研究”(09TDCX08)
作者单位
孙海峰 深圳大学 传播学院 
高奕奕  
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中文摘要:
      采用责任归因、冲突、人情趣味、后果、道德价值、权力压迫、利益等七种经典的类型框架,对新浪微博有关“李刚门”事件的主要报道与评论内容进行框架分析,研究事件发展过程中各种框架的分布与消长,在分析主推报道框架与评论框架关联性的同时考察前者基调对后者立场的影响。研究表明:“李刚门”事件中新浪微博主推报道的框架分布比较均匀,而评论框架则集中于权力压迫框架。前者基调与后者立场之间的相关性呈现出明显的框架漂移,表明微博并未引导舆论而只是呈现了舆论。
英文摘要:
      This paper attempts to do a frame analysis of the reports and reviews on "Li Gang Gate" in the micro blog of sina. Seven classic frames such as distribution of responsibility, conflict, human interests, consequences, moral values and power compression are taken to study the distribution and fluctuation in the whole process. As well as analyzing the relevance of the frames of main reports and reviews, the impact of the former's tone on the latter's position is also investigated. Studies show that the frames of main reports are well distributed, while the reviews are more focused on power compression frame. The correlation of the former's tone and the latter's position shows an obvious frame drift, which tells that micro blog doesn't lead the public opinion but rather present it.
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