| 姚 国 章.从沃尔玛看传统零售商的电子商务发展转型[J].南京邮电大学学报(社会科学版）,2011,(1):27~33 |
| 从沃尔玛看传统零售商的电子商务发展转型 |
| A study on the development and transformation of e commercefor traditional retailers by learning from Wal Mart's experience |
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| DOI： |
| 中文关键词: 沃尔玛 传统零售商 电子商务 网上零售 电子商务平台 |
| 英文关键词:Wal Mart traditional retailer e commerce retail online e commerce platform |
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| 中文摘要: |
| 作为传统零售商的典型，沃尔玛较早地开展了电子商务的实践探索，在长期的发展中形成了极为宝贵的经验。从介绍沃尔玛的发展概况入手，分析了沃尔玛电子商务的发展背景、主要策略以及借鉴意义，在此基础上讨论了我国传统零售商发展电子商务的策略部署，并重点对传统零售商的电子商务平台的构建与管理做了探讨。加快电子商务的发展已成为传统零售商发展转型的重要选择。 |
| 英文摘要: |
| As a typical traditional retailer, Wal Mart had carried out an earlier e commerce practice and exploration, and accumulated extremely valuable experience in the long term development. This paper begins with a brief description of the development of Wal Mart, analyzes the background of Wal Mart's e commerce development, the main strategy and significances; and then discusses the countermeasures for Chinese traditional retailers to develop e commerce with an emphasis on discussing the ways for traditional retailers to build and manage the e commerce platform. It is an important choice for traditional retailers to develop e commerce quickly. |
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