| 赵振宇,魏猛.论非政府组织的舆论干预策略
——以归真堂事件为例[J].南京邮电大学学报(社会科学版）,2012,(04):1~6 |
| 论非政府组织的舆论干预策略
——以归真堂事件为例 |
| Research on NGOs' intervention strategies in public opinions：an analysis based on Guizhentang Event |
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| DOI： |
| 中文关键词: 非政府组织 舆论干预 信息传播 |
| 英文关键词:public opinion intervention information communication |
| 基金项目:国家社会科学基金重点项目“应对突发事件舆论引导系统构建研究”（11AXW006）;
中央高校基本科研业务资助项目（2010BW003） |
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| 中文摘要: |
| 非政府组织是公民社会的重要组成部分。归真堂事件中，一些环保组织和动物保护组织积极利用媒体，干预社会舆论，成功阻止归真堂上市，影响了政府和市场行为，其干预舆论的技巧值得政府和其他非政府组织借鉴。随着政治民主化和信息网络化的发展，非政府组织会更加积极地利用媒体，干预舆论的行为也更加多样化和隐蔽化，这既促进社会的多元化发展，也为社会稳定带来很多不确定因素。规范非政府组织的舆论活动是构建和谐社会的必然选择。 |
| 英文摘要: |
| governmental organizations are an important part of civil society. In Guizhentang event, some environmental protection organizations and animal protection groups took full advantage of media, affected social public opinions, prevented Guizhentang to be a listed company, changed the behavior of the government and the market, and the NGOs' skills of influencing public opinion deserve to be used for reference for the government and other NGOs. With the development of political democratization and information network，NGOs will make use of media more actively, and their interventions in public opinions will be more diversified and more hidden, which will promote a more diversified society but will also bring many uncertainties. So it is an inevitable choice to normalize NGOs' activities in public opinions for the construction of harmonious society. |
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