| 王 海 远.我国文化出口的现状及问题分析[J].南京邮电大学学报(社会科学版）,2012,(04):35~40 |
| 我国文化出口的现状及问题分析 |
| Analysis of the current situation and problems of China's cultural exports |
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| 中文关键词: 文化交流 文化出口 出口策略 |
| 英文关键词:cultural exchanges cultural exports export strategy |
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| 中文摘要: |
| 现阶段，我国文化出口的整体状况并不令人乐观。尽管从统计数据看，我国的文化产品和服务出口连年增长，获取的经济效益也不断增加，但这些不断攀升的数据并不能掩盖我国文化出口整体实力较弱的现实。产品和服务缺乏国际竞争力、缺少国际市场经验、创新不足、以内容为核心的文化产品占比过小等等都是制约文化出口的因素。 |
| 英文摘要: |
| The current overall situation of China's cultural exports is not encouraging. Although the statistics suggest Chinese cultural product and service exports grow year after year, and the economic benefits are also growing, but these rising data can not cover up the reality of the general weaker situation of cultural exports in China. The lack of international competitiveness of products and services, of experience in international markets, and of innovation, as well as the too small proportion of content based cultural products are the constraining factors of cultural exports in China. |
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