王强.“数码诗人”与新诗的新媒体传播[J].南京邮电大学学报(社会科学版）,2015,(04):1~6

“数码诗人”与新诗的新媒体传播

“Digital Poets” and modern Chinese poetry communication on new media

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英文关键词:Digital Poets modern Chinese poetry hypermedia poetry poetry communication

基金项目:国家社会科学基金重大课题“当今中国文化现状与发展的符号学研究”（13&ZD123）

作者	单位
王强	闽南师范大学新闻传播学院，福建漳州363000

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中文摘要:

新媒体时代，中国新诗的生产和传播生态发生了变革，“数码诗人”应运而生。“数码诗人”是中国新诗新媒体传播的主导者，他们遵从数字媒介的技术法则和游戏规则，实践“自己动手”的美学，由此生成多路径、交互性、复合式的超文本诗歌。在给予读者自主性的同时，“数码诗人”让渡了建构经典文本的权利。数码诗歌的游戏倾向可能构成消解诗性的力量，超媒体的表现形式靠拢了大众的趣味，交互式的嬉戏也逗引了局外人猎奇的目光，但诗歌本身的处境并未改变。对于浸淫于大众文化中的网络受众来说，诗歌的智性挑战足以令他们敬而远之，因此，数码诗歌难免沦为诗人圈子内部的“游戏”。新诗的“数字化生存”由此陷入了进退失据的尴尬困局。

英文摘要:

The ecology of modern Chinese poetrys production and dissemination has changed in the new media era, and “digital poets” emerge as the time requires. They are the leaders of modern Chinese poetry and new media communication. They follow the rules of the digital media technology and the aesthetics of “do it yourself”, thereby generating multi path, interactive, composite hypertext poetry. While giving readers autonomy, the authors transfer the right of constructing classic texts of hypermedia poetry. The game tendency of the hypermedia poetry may deconstruct poetry, its form meets public tastes, and its interaction draws attraction outside the poets circle. Nevertheless, the situation of poetry does not change. For the network audience steeped in popular culture, the intellectual challenge of poetry keeps them at a distance. Therefore, the hypermedia poetry inevitably becomes a “game” within the poets circle. The digital survival of modern Chinese poetry falls into the awkward predicament of equal difficulty to progress or retreat.

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