| 邵林.基于互联网逻辑的平台型媒体研究[J].南京邮电大学学报(社会科学版）,2015,(04):7~11 |
| 基于互联网逻辑的平台型媒体研究 |
| A study of platform media based on the Internet logic |
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| DOI： |
| 中文关键词: 门户 互联网逻辑 平台型媒体 互联网 |
| 英文关键词:portal site Internet logic platform media Internet |
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| 中文摘要: |
| 当下，“互联网+”已成为国家战略，成为中国经济社会各领域的发展方向，而传媒业与互联网紧密相关，在互联网已不再定位为渠道、工具，而成为社会基础设施的时代大背景下，传媒业必然将在互联网逻辑的指引下经历一场深度变革。在传媒业、电信业、IT业快速融合的社交媒体时代，之前倡导的“内容为王”时代正在发生改变，“内容”必须与“平台”“技术”“服务”等因素紧密融合，才能真正找到成功的商业模式，实现价值增值，而平台型媒体的“开放”“激活”及“服务”等优势，将成为未来媒体融合发展的重要模式。 |
| 英文摘要: |
| Today, “the Internet +” has become a national strategy to direct Chinas economic and social development in various fields. Under the background that the Internet is no longer only channels or tools but social infrastructure, the media industry that is closely related to the Internet will inevitably undergo deep changes guided by the logic of the Internet. In the social media age rapidly integrating media and telecom and IT industries, media content must blend with platforms, techniques and services if it is to find a business model to achieve added values. So platform media with its features and advantages of openness, activation and service will be the future direction and pattern of media convergence and development. |
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