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张霆.文化自信语境下国产主旋律 影片传播价值辨析[J].南京邮电大学学报(社会科学版),2021,(03):86~96
文化自信语境下国产主旋律 影片传播价值辨析
Analysis of the communication value of domestic main theme films in the context of cultural confidence
  
DOI:
中文关键词:  文化自信  主旋律影片  传播价值
英文关键词:cultural confidence  main theme film  communication value
基金项目:重庆市社会科学规划项目“文化自信语境下国产主旋律电影高质量发展研究”(2018YBYS157);重庆市教育委员会人文社会科学研究规划项目“基于讲好中国故事的主旋律电影范式创新与品质提升研究”(21SKGH091);重庆市高等教育学会高等教育科学研究课题“‘课程思政’理念融入高校新闻传播类课程教学可行路径研究”(CQGJ19B36)
作者单位
张霆 重庆交通大学 人文学院重庆400074 
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中文摘要:
      国产主旋律影片要成功跻身主流电影市场,必须认清进而立足于自身独特的传播价值,积极顺应时代要求进行自我调适和革新,不断推出思想精深、艺术精湛、制作精良的精品力作,从而赢得观众、占领市场,在更好地满足广大人民群众对高质量精神文化产品的消费需求的同时,确保自身的高质量发展。系统地看,国产主旋律影片的传播价值主要体现在社会价值(教化社会,增进民族共同体意识,弘扬时代精神),文艺价值(开创了一种中国特色的电影美学风格)和经济价值(增加影业收入并带动相关衍生产业的发展)三个重要维度。
英文摘要:
      In order to successfully enter the mainstream film market, domestic main theme films must recognize their own unique communication value, actively adapt to the requirements of the times, carry out self adjustment and innovation, and constantly launch masterpieces with profound ideas, exquisite art and excellent production, so as to win the audience and occupy the market, then can better meet the peoples consumption demand for high quality spiritual and cultural products, while at the same time ensure their own high quality development. Systematically speaking, the communication value of domestic main theme films is mainly reflected in three important dimensions: social value (civilizing society, enhancing national community consciousness, and carrying forward the spirit of the age), literary value (creating a film aesthetic style with Chinese characteristics) and economic value (increasing the income of the film industry and driving the development of related derivative industries).
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