| 姜丽宁,胡海华,刘利平.价格敏感性突变下零售商主导型供应链的协调应对策略[J].南京邮电大学学报(社会科学版）,2022,(01):90~104 |
| 价格敏感性突变下零售商主导型供应链的协调应对策略 |
| Coordination strategy of retailer led supply chain under price sensitivity disruption |
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| DOI： |
| 中文关键词: 价格敏感性突变 主导零售商 应急管理 两部收费契约 |
| 英文关键词:price sensitivity disruption leading retailer disruption management two part tariff contract |
| 基金项目:国家自然科学基金项目“信息生态链视角下面向公众的应急信息协同机制与优化策略研究”(71974102)；南京邮电大学项目“移动互联网信息服务链中应急预案启动时间研究”（NYJD217001）；南京邮电大学江苏省统计科学研究基地项目“网络强国战略下江苏电信产业垂直整合绩效评价指标体系构建研究”（NYTJ21811） |
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| 中文摘要: |
| 基于Stackelberg博弈分析了供应商、主导零售商和从属零售商之间的决策行为，构建了零售商主导型供应链应急模型。研究结果表明，当价格敏感性变化不是很大时，仅通过调整产品的零售价格和主导零售商的促销投入，就能实现供应链的最优应对；当价格敏感性变化较大时，则需要同时调整生产计划。在突变前后，主导零售商所承担促销投入的比例不变，而两部收费契约能够同时考虑纵向竞争中的批发价格因素和固定转移支付因素，实现分权供应链的协调应对。此外，数值算例显示，价格敏感性大幅减小时，零售价格和促销投入都会有较大提高；而当其大幅增加时，主导零售商更喜欢降价而不是增加促销投入来应对风险。 |
| 英文摘要: |
| Based on Stackelberg game, this paper analyzes the decision making behavior among supplier, leading retailer and subordinate retailers, and constructs a retailer led supply chain disruption model. The results show that when the price sensitivity does not change greatly, the optimal response of the supply chain can be realized only by adjusting the retail price of products and the promotion investment of leading retailers. When the price sensitivity changes greatly, the production plan needs to be adjusted at the same time. Before and after the mutation, the proportion of promotion investment undertaken by the leading retailer remains unchanged, and the two part tariff contract can consider the wholesale price factors and fixed transfer payment factors in the vertical competition at the same time, so as to realize the coordinated response of the decentralized supply chain. In addition, numerical examples show that when the price sensitivity decreases greatly, the retail price and promotion investment will increase greatly; when it increases greatly, the leading retailer prefer to reduce prices rather than increases promotion investment to deal with risks. |
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