| 苏晔,胡晓雨.网络意见领袖对大学生群体的影响——基于微信虚拟社群的社会网络分析[J].南京邮电大学学报(社会科学版）,2023,(02):47~55 |
| 网络意见领袖对大学生群体的影响——基于微信虚拟社群的社会网络分析 |
| The influence of online opinion leaders on college students:Social network analysis based on WeChat virtual community |
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| DOI： |
| 中文关键词: 网络意见领袖 微信虚拟社群 大学生 |
| 英文关键词:network opinion leader the WeChat virtual community college students |
| 基金项目:国家社会科学基金“社交网络影响下高校思想政治教育研究”（17BKS131） |
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| 中文摘要: |
| 以大学生微信虚拟社群为研究对象，运用结构洞、核心边缘模型、聚类派系和中间中心性分析对微信虚拟社群网络关系进行研究，发现网络意见领袖对大学生影响的基础是表现活跃和爱好广泛，影响的关键是处于社交网络的“靶心”位置，影响的效果是极易产生“沉默的螺旋”效应。建议高校通过提高大学生的网络媒介素养、识别大学生圈层的网络意见领袖、引导大学生圈层的网络意见领袖和培养思想政治教育型网络意见领袖等方式，推动网络意见领袖发挥思想政治教育作用。 |
| 英文摘要: |
| Taking the WeChat virtual community of college students as the research object, the network relationship of WeChat virtual community was studied by using structural hole, core edge model, cluster faction and intermediate centrality analysis. It is found that the basis of the influence of online opinion leaders on college students is active performance and extensive hobbies. The key to the influence is to be in the “bulls eye” position of social networks, and the effect of the influence is very easy to produce the “silent spiral” effect. It is suggested that colleges and universities optimize the influence of network opinion leaders on college students by improving their network media literacy, identifying network opinion leaders in college students circles, guiding network opinion leaders in college students circles, and Strengthen the function of ideological and political education by network opinion leaders. |
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