| 郑称德,于笑丰,杨雪,吴宜真.平台治理的国外研究综述[J].南京邮电大学学报(社会科学版）,2016,(03):26~41 |
| 平台治理的国外研究综述 |
| A review of international research on platform governance |
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| DOI： |
| 中文关键词: 双边市场 平台治理 间接网络效应 定价策略 非价格策略 |
| 英文关键词:two sided market platform governance indirect network externalities price strategy non price strategy |
| 基金项目:国家自然科学基金项目（70972040，71102039，71472086, 71572079） |
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| 中文摘要: |
| 平台双边市场是现代经济的流行现象，其治理问题吸引了产业组织学、战略管理、市场营销和管理信息系统等领域学者的广泛关注。根据所收集的国外49篇平台治理研究文献，基于扎根理论的典范模型将其分类为6个研究主题：平台治理概念、平台治理动因、影响平台治理的环境因素、平台治理对象、平台治理策略和平台治理效果评价，依次分析了各个主题的研究内容。最后总体评述了平台治理研究的发展趋势，指出了未来值得关注的研究方向。 |
| 英文摘要: |
| Nowadays more and more firms conduct their business based on platforms that are characterized as two sided markets. The issues concerning platform governance have attracted much attention of scholars from industrial organization, strategy, marketing and MIS. In this paper we review 49 research articles on platform governance in leading journals. According to Paradigm Model, these articles are classified into six themes: concept of platform governance, motivation of platform governance, environmental dynamics, governing objectives, governance strategy and effect evaluation of platform governance. We analyze the research contents in these six themes and conclude the research trends. In the end, we propose the directions in the future research. |
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