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鲍远福.语图思维与新媒介“影文体”的意义传播[J].南京邮电大学学报(社会科学版),2018,(05):82~94
语图思维与新媒介“影文体”的意义传播
Language and icon thinking and the meaning to spread in “image and text structure” of new media
  
DOI:
中文关键词:  语图思维  新媒介  影文体  意义传播
英文关键词:language and icon thinking  new medium  image and text structure  meaning to spread
基金项目:国家社会科学基金项目“‘跨媒介文学’生产与传播研究”(15XZW034);贵州民族大学人才引进项目“网络游戏艺术的符号表意研究”(16rcyjxm008);南京大学985工程项目
作者单位
鲍远福 贵州民族大学 传媒学院贵州 贵阳 550025 
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中文摘要:
      “影文体”是新媒体时代最有代表性的“语词-影像”混合表意文本形态,而微叙事、影文戏仿、网络动漫和数码摄影则是新媒介“影文体”意指谱系中最具有颠覆意味的存在形态。与传统“语图文本”中的语图关系格局相比,“影文体”的表意范式呈现出更加自由的交互性、多维性与混融性,因此,“语图混融”是这类文本意指过程最常见的理论图式。对新媒介“影文体”表意关系的研究,应该突破新媒体时代文学图像关系研究的固有思路,从跨学科的研究视域、基于“语图思维”的认知心理来审视这一新的文本形式对当代文艺理论体系创新的价值和意义。
英文摘要:
      The “image and text structure”, a mixed ideographic text between language and icon, is the most representative style in the era of new media, of which micro narratives, picture and text parody, network cartoon and digital photography are the most subversive stylistic forms. Compared with the traditional “language and icon text”, the meaning paradigm of this style is of more free interaction, multi dimensions and mixture. As a result, “mixture of language and icon” is the typical theoretical pattern of the referring process of such texts. The study of this “image and text structure” of new media needs to be approached from an interdisciplinary perspective by avoiding stereotyped ideas about the relationship between literature and images. And based on the cognitive psychology of language and icon thinking, the innovative values and meanings of this new text for the contemporary literary theory system need to be examined.
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