| 赵小波.动画作品对青少年价值观的影响研究[J].南京邮电大学学报(社会科学版）,2019,21(03):92~102 |
| 动画作品对青少年价值观的影响研究 |
| Influence of animation works on adolescents’ values |
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| DOI： |
| 中文关键词: 动画作品 青少年 价值观 手段-目的链理论 |
| 英文关键词:animation works adolescents value Means End Chain theory |
| 基金项目:国家社科基金项目“国际传播背景下动画作品的价值观输出、传播及影响研究”(15BXW083) |
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| 中文摘要: |
| 在发达的多媒体时代，青少年价值观教育需要更为合适的形式，而动画作品或多或少影响着少年儿童，对他们的价值观与行为产生影响。借助手段-目的链理论（MEC），采用硬性阶梯与焦点小组访谈法，对290名青少年进行调查，分析了动画作品对青少年的影响。研究提取了23个要素作为动画的属性层、结果层及价值层并构建了三者间的综合关联矩阵，绘制了动画作品影响青少年的层级价值图，探讨动画作品应怎样持续发挥其价值观引导作用。 |
| 英文摘要: |
| In the booming multimedia era, adolescents’ values education needs more appropriate forms. Animation works more or less affect growing juveniles and children, determining their values and behaviors. Based on the Means End Chain theory (MEC), this paper investigates 290 adolescents by means of of rigid ladder and focus group interview, and analyzes the influence of animation works on them. In the study, 23 elements were extracted as the attributes, consequences and value layers of animation works, and a comprehensive correlation matrix was constructed. Besides, a figure of the hierarchical values of the animation works affecting adolescents was drawn. Thus the problem how the animation works should continue to play their value guiding roles was discussed. |
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