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陈海.伊尼斯四大媒介形态的审美趣味[J].南京邮电大学学报(社会科学版),2019,21(04):59~66
伊尼斯四大媒介形态的审美趣味
Aesthetic tastes of Innis’s four media forms
  
DOI:
中文关键词:  伊尼斯  媒介  审美趣味
英文关键词:Innis  media  aesthetic taste
基金项目:国家社科基金项目“‘新媒介’的审美性研究”(19BZW024);国家社科基金重大项目“中国新媒介文艺研究”(18ZDA282);国家社科基金艺术学重点项目“网络文艺发展研究” (16AA002);西安文理学院文艺学市级重点学科资助项目
作者单位
陈海 西安文理学院 文学院陕西 西安710065 
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中文摘要:
      作为媒介生态学派的奠基人,伊尼斯提出了口语、文字、印刷和广播等四大媒介形态。这不仅启发了之后的媒介研究,也具有丰富的审美价值。口语媒介可以激发审美个性,提高人的综合审美能力;文字媒介隐藏着对审美的内在否定,使审美偏向视觉器官;印刷媒介带来标准化审美,使大众的审美日渐趋同;广播媒介带来审美的幻觉和娱乐化倾向。对伊尼斯四大媒介形态具有的不同审美趣味进行探讨,可以使我们充分理解当代多媒介生态下审美趣味的复杂性。
英文摘要:
      As the founder of the school of media ecology, Innis proposed four media forms, namely, spoken language, writing, printing and broadcasting. They not only inspired later media research, but also have rich aesthetic value. Oral media can stimulate aesthetic individuality and improve personal comprehensive aesthetic ability; written media hides the inherent negation of aesthetics, which makes our aesthetics incline to visual organs; print media brings standardized aesthetics, but also calls for the aesthetic convergence of the masses; broadcast media brings aesthetic illusion and entertainment tendency. The discussion of the different aesthetic tastes of the four media forms of Ennis makes the complexity of the aesthetic tastes better understood under the contemporary multi media ecology.
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