唐娟,姚山季.基于AISAS模型的顾客参与电信服务价值共创的协同机制研究[J].南京邮电大学学报(社会科学版),2020,22(06):79~88 |
基于AISAS模型的顾客参与电信服务价值共创的协同机制研究 |
On collaborative mechanism of customer participation in telecom service value co creation based on AISAS model |
|
DOI: |
中文关键词: AISAS模型 顾客参与 电信服务 价值共创 协同机制 |
英文关键词:AISAS model customer participation telecom service value co creation collaborative mechanism |
基金项目:国家自然科学基金资助项目“基于消费者渠道迁徙行为的双渠道供应链合作策略研究”(71401143);教育部人文社会科学研究青年基金项目“顾客参与对新产品价值共创的影响:众包模式下的实证研究”(17YJC630199) |
|
摘要点击次数: |
全文下载次数: |
中文摘要: |
基于委托-代理理论,运用数模分析方法,建立电信企业与顾客之间的博弈模型,探讨基于AISAS模型的顾客参与电信服务价值共创的协同机制。研究结果表明,电信企业可以通过开发多属性产品,严格把控产品和服务质量,提高顾客基准的价值效用;采用多种营销方式,增加忠诚顾客数量;利用多种激励措施,增加忠诚顾客分享的用户数量等方式提高利润水平。 |
英文摘要: |
Based on the principal agent theory, using the method of mathematical model analysis, this paper builds a game model between telecom enterprises and customers, and explores the collaborative mechanism of customer participation in telecom service value co creation based on AISAS model. The results show that telecom enterprises can improve the profit level by developing multi attribute products, strictly controlling product quality and service to improve the value utility of customer benchmark; adopting various marketing methods to increase the number of loyal customers; and using various incentive measures to increase the number of loyal customers in information sharing groups. |
查看全文 查看/发表评论 下载PDF阅读器 |
关闭 |