| 程欣炜,黄一鸣.农产品电商对农户采纳农业创新技术的影响[J].南京邮电大学学报(社会科学版）,2021,(05):62~76 |
| 农产品电商对农户采纳农业创新技术的影响 |
| Impact of e commerce of agricultural products on farmers adoption of agricultural innovative technology |
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| DOI： |
| 中文关键词: 农产品电商 农业创新技术 农户发展能力 |
| 英文关键词:e commerce of agricultural products agricultural innovative technology farmers development capability |
| 基金项目:教育部人文社会科学研究项目“基于深度学习的农产品电商风险预警和金融对策研究”（18YJC790016）；江苏省社科应用研究精品工程课题“脱贫攻坚阶段农产品电商对小农户有机衔接现代农业发展效率的影响研究”（20SYC 057） |
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| 中文摘要: |
| 以库尔勒市1 302个香梨种植户为调查对象，构建中介调节模型考察农产品电商参与模式对农户采纳农业创新技术的直接影响、农户发展能力的中介影响和电商参与水平对能力中介的调节机制。研究结果证实，农户采纳新技术存在稳定的低水平均衡，传统产销模式下，农户缺乏提升新技术应用水平的动机；电商直销和电商供货2种电商模式对农户增加农技投入和采纳节水灌溉、机械采收、液体授粉3种技术具有直接促进作用，并受经营融资能力、服务运用能力和标准生产能力3类农户发展能力中介影响；农户发展能力的中介效应随电商参与水平提升而增强。基于上述结论，从区域农产品电商和农业现代化协同发展角度提出对策建议。 |
| 英文摘要: |
| Taking 1 302 pear growers in Korla City as the survey object, this paper constructs an intermediary regulation model to investigate the direct impact of e commerce participation mode of agricultural products on farmers adoption of agricultural innovative technology, the intermediary impact of farmers development ability and the regulation mechanism of e commerce participation level on ability intermediary. The research results confirm that there is a stable low level equilibrium in farmers adoption of new technologies, and farmers lack the motivation to improve the application level of new technologies under the traditional production and marketing mode. The two e commerce modes of e commerce direct sales and e commerce supply can directly promote farmers to increase agricultural technology investment and adopt three technologies of water saving irrigation, mechanical harvesting and liquid pollination. Affected by the intermediary effect of three types of farmers development capacity: operation and financing capacity, service utilization capacity and standard production capacity, the intermediary effect of farmers development capacity increases with the improvement of e commerce participation level. Based on the above conclusions, countermeasures and suggestions are put forward from the perspective of coordinated development of regional agricultural e commerce and agricultural modernization. |
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